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Casino Case Study

Casino Case Study

Casino Client C & SCORPIO® Volatility ModelChallenge Traditionally, a casino patron’s value is measured by ADT, which serves as the primary consideration when selecting guests for VIP initiatives. Because the number of high-value players is typically limited to 3%...

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Casino Case Study

Casino Client C & SCORPIO® Volatility ModelChallenge Traditionally, a casino patron’s value is measured by ADT, which serves as the primary consideration when selecting guests for VIP initiatives. Because the number of high-value players is typically limited to 3%...

Is Your Traditional Media Strategy Delivering The Best Results?

Is Your Traditional Media Strategy Delivering The Best Results?                   Believe it or not, how an ad is delivered is as important as the message itself. When developing a media plan, you need to be sure that the scheduling strategy aligns with what you want...

Digital Advertising Connects You With Your Customers

Digital Advertising Connects You With Your Customers In today’s digital world, consumers are constantly connected. Whether they are checking Facebook on their smartphone, searching for a new family physician on their desktop computer, or streaming their favorite...

Effective Outdoor Advertising

Effective Outdoor Advertising vs. “What the heck is that billboard?” By: Creative Director Holly Caskey Everyone has something that they secretly (or sometimes not so secretly) judge, like grammar, spelling or even font choices. I, on the other hand, have always been...