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Public Relations 101: Supplementing Your Marketing Plan
Public Relations 101: Supplementing Your Marketing PlanWhen you think of marketing, you tend to think of traditional and non-traditional advertising. That is, after all, the best way to get out your message. Whether it is traditional ads in print, broadcast,...
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Applying UX Principles To Print Advertising
Applying UX Principles to Print Advertising While user experience (UX) design is synonymous with online user experience and interactive design, the principles behind UX design are relevant in all aspects of advertising design – especially print (which is most...
Casino Case Study
Casino Client C & SCORPIO® Volatility ModelChallenge Traditionally, a casino patron’s value is measured by ADT, which serves as the primary consideration when selecting guests for VIP initiatives. Because the number of high-value players is typically limited to 3%...
Is Your Traditional Media Strategy Delivering The Best Results?
Is Your Traditional Media Strategy Delivering The Best Results? Believe it or not, how an ad is delivered is as important as the message itself. When developing a media plan, you need to be sure that the scheduling strategy aligns with what you want...
Digital Advertising Connects You With Your Customers
Digital Advertising Connects You With Your Customers In today’s digital world, consumers are constantly connected. Whether they are checking Facebook on their smartphone, searching for a new family physician on their desktop computer, or streaming their favorite...