TruFuel is the first ready-to-use, high-performance fuel precision engineered for 2-cycle and 4-cycle outdoor power equipment.

Trufuel

Branding Campaign

Including:

Strategic Planning
Brand Development
Creative Services
Media Placement
Social Media

As the original premixed fuel, the challenge for TruFuel from its inception has been not only to build a national brand but to also create awareness about an entirely new product category. Today, TruFuel’s marketing continues to evolve to meet this challenge, and Romph Pou Agency is a proud partner in this journey. RP provides strategic planning, media placement and management, campaign creative, and social media management for TruFuel.

In 2020, we launched the “Power Thru Yardwork” consumer campaign, which delivered an exciting mix of digital executions such as 3D animation, video, audio and rich media units with creative designed to capitalize on the seasonality of outdoor power equipment use. This was a national campaign augmented by regional digital and radio efforts. A separate campaign targeting the trade industry was also implemented.