Sunland Park Racetrack and Casino is located in Sunland Park, New Mexico, just minutes away from Downtown El Paso, Texas. Sunland offers over 700 slot and video poker games with a wide range of denominations, as well as electronic table games. Along with their gaming facility, they offer luxurious hotel accommodations and multiple dining options. Outside of the excitement of the slot bells ringing is the thrill of horse racing. Sunland Park boasts one of the most beautiful race tracks in the United States.

Romph Pou Agency was contracted by Sunland Park as agency of record in 2014. One of the projects we were tasked with was rebranding their horse racing material, and part of that rebrand was a TV spot that would act as a “teaser” campaign for the upcoming season. We wanted to capture the thrill and excitement that IS horse racing. The sound of the horses running, the crowds cheering for their favorite horse, the announcer calling the race… the bets are placed, the odds are written, the horses are at the gate… IT’S TIME! The thrill and excitement is like no other, and there really are no words necessary to capture it. The sounds at the track can do that all on their own. The beauty and strength of the horses speaks volumes. A spot that makes your palms itch, that puts you there… in the moment… ready. That was the objective, and it worked out well.