Sometimes a simple headshot is not always the solution.
The Port of Caddo-Bossier
The PORT Works Photography campaign
With the creative vision of the RP team, this project grew from an immediate need for headshots of the Port’s Operations Team for use on the Port’s website to an innovative way to position the PORT Works brand and a powerful storytelling piece for use across all marketing touchpoints.
The Operations Team consists of a highly skilled group of individuals operating technical, heavy machinery in a variety of unique environments. The photo shoot was designed to have an editorial feel through the evocative use of lighting and composition, with careful selection of materials and equipment in each setting to provide texture and scale. The resulting images are a gritty showcase of how the Port works, depicting not only the tasks involved in each team member’s role but also revealing their personalities.
In addition to images being used for the original headshot request, the large-scale photos are now utilized on The PORT Works website, in print and promotional materials, and on exterior wayfinding signage.