Palm Beach Zoo in West Palm Beach, Florida

Conservation dimensional direct Mail

Including:

Copywriting
Art Direction
Design
Print Production
Specialty Process
Data Analysis

This multipiece direct mailer was designed to spotlight the four pillars of the client’s mission: Saving Wildlife and Wild Places. Each page extension represents one of the four pillars incorporating original imagery, a balance of factual information about Zoo efforts and personal touchpoints like the name of the animals featured. These elements, along with a letter insert and response mailer, were effective in showing that action supports the mission and invited the audience to take part.