It was monumental news when Ochsner Health System and LSU Health formed a new hospital/healthcare system in North Louisiana.
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To create a branded identity for this new entity that capitalizes on each brand’s equity, while also linking their brands as one new partnership.
First and foremost, it was necessary to create a lockup of the two current logos, equally weighted. In addition, it was important to develop a graphic element to use in conjunction with the logo lockup that visually identifies this new health system.
Although each brand had their own distinct color scheme, they shared gold as a complementary color. A unique color bar was created utilizing gold as the middle bar, which connects the LSU purple with the Ochsner blue.
Together. Stronger. This slogan recognizes the partnership, signifies solidarity and communicates the commitment to improved healthcare as a result.