It was monumental news when Ochsner Health System and LSU Health formed a new hospital/healthcare system in North Louisiana.

Ochsner Lsu Health shreveport

“Together. Stronger.” 

Including:

Branding
Art Direction
Copywriting
TV
Radio

Objective:
To create a branded identity for this new entity that capitalizes on each brand’s equity, while also linking their brands as one new partnership. 

Strategy:
First and foremost, it was necessary to create a lockup of the two current logos, equally weighted. In addition, it was important to develop a graphic element to use in conjunction with the logo lockup that visually identifies this new health system.

Although each brand had their own distinct color scheme, they shared gold as a complementary color. A unique color bar was created utilizing gold as the middle bar, which connects the LSU purple with the Ochsner blue.

Theme:
Together. Stronger. This slogan recognizes the partnership, signifies solidarity and communicates the commitment to improved healthcare as a result.